In Basel, a watch is not called a watch, it is an emotional ‘timepiece’. Each watch records the wearer’s time, and each new year’s watch together records the appearance of an era. The 2014 Basel Show is relatively modest overall. However, it is pragmatic and wonderful, plain but not ordinary. There are a number of brand innovations that have brought us new things. In particular, the emphasis on women’s watches has been greatly enhanced. Women’s watches have gradually extended from decorative, fashionable, and coordinated to complex mechanical fields. Wang Min
Limited edition obsession
‘Limited Edition’ has always been a buzzword in the fashion industry. Some big names launch limited edition bags, make-up, etc. every year, and watches are no exception. These products with small circulations often attract more people’s attention. Its high price and scarce stock all symbolize a kind of privilege, achievement and fame. For brands, limited editions can’t bring a lot of benefits, but brands are still willing to sacrifice some economic benefits to launch limited products. The reason is not difficult to find, they just hope to get more consumers with limited edition Full recognition, not money.
To celebrate the 40th anniversary of the human landing on the moon, Omega has launched a limited edition of the 40th Anniversary of the Speedmaster Professional Apollo 11. This special model is equipped with the famous Omega 1861 movement used in the original Speedmaster professional moon watch prototype. The case and bracelet are made of stainless steel, and the bracelet is further improved, equipped with Omega’s patented chain needle system. The black dial is also reminiscent of the original lunar watch, but it is also unique.
The Hublot Skull Skull Skull series watches use a rebellious tone to show disdain to a serious conservative. Whether on the star stage or the city streets, it will surely be sought after by fashionistas and rock stars. The 45mm diameter watch is an unexpectedly perfect fusion of modern rebellious spirit and traditional inlay technology. With a total weight of more than 5 carats, 1,168 diamonds shine with a glamourous and reckless glamour, transcending fearless and confident elegance. This watch is available in two styles, with each edition limited to 50 pieces.
Diamond and mechanical combination
Men’s jewelry is watches, women’s jewelry is jewelry. Watches and jewelry are naturally inextricably linked, and it is no wonder that in many luxury goods groups, jewelry and watches belong to the same department. Each year, Basel is also a common ‘feast’ in the jewelry and watch industry. In the traditional concept, for women, the attributes of women’s watches are blindly displayed through the stacking of diamonds or the design of artistic dials. With the increasing independence and maturity of female groups, their aesthetics at hand also extend to the complex mechanical field.
Rolex has launched the new Oyster Perpetual Diary Pearl Lady 34 new gemstone watch in 18ct yellow, white and eternal rose gold. Rolex’s watchmaking technology is perfectly combined with dazzling gold and pure sparkling diamonds. The diamonds and sapphires used by Rolex are pure in quality and selected to the strictest standards, and are carefully set according to the finest traditions to show the most brilliant light.
The Omega Sauvignon Butterfly 32.7mm watch features a white mother-of-pearl dial with 18K yellow gold and stainless steel, 18K red gold with stainless steel or a smooth stainless steel case. On the fascinating dial, the polished butterfly dances and is even more striking due to the contrast of the transferred contour lines and the matte background.
Follow the sky with time
In the past two years, pilot-inspired watches have become a trend. Unlike ordinary watches, a flight watch for professional use requires more precise operating values and clearer hour, minute, and second readings. However, professionals are often very complicated flight watches, and now they are more and more decorative, so that consumers may follow the stars who endorse the brand, or just be full of personality such as a large crown Design to choose the flight watch they like.
The Breitling Mechanical Chronograph Chronomat, born in 1984 for the elite of the aviation industry, launched the new Ace Pilot Special Chronomat Airborne. This watch stands out with its resolute, sophisticated technical appearance: the satin-brushed The rotating bezel is adorned with four raised bezel indicators to assist timing during flight, and is easy to operate even when wearing gloves.
The Zenith Pilot’s Type 20 two-zone time zone 1903 watch draws inspiration from its glorious history. It uses a black DLC-coated titanium case with a diameter of 48 mm but still light and agile. The iconic grooved crown of the vintage pilot’s watch is easy to operate even with flying gloves. In order to reflect the retro characteristics, the hour markers are first covered with an antique luminous coating, and then covered with a more classic super luminous material. Such a clever coating combination displays a unique milky white fluorescent effect, and each watch is unique. It’s amazing.