Chopard 2015’s new LUC XPS Fairmined watch combines watchmaking craftsmanship and ethics. 250 limited-edition works are made of ‘fair mining’ certified gold materials; this model reflects the brand’s continued commitment to ‘the journey to a sustainable luxury industry’, using more ethical in its works Standard gold material.
Chopard is the world’s first watch and luxury jewellery company to support and promote gold mining communities to achieve ‘fair mining’ certification standards. It also provides training, social welfare and environmental support.
The case back, case and bezel of the new LUC XPS Fairmined watch are all made of ‘fair mining’ certified gold materials; this certification guarantees that the gold materials used are mined in accordance with the principle of fair mining, and the miners receive reasonable compensation and overall work Conditions are highly valued. LUC XPS Fairmined watches are manufactured in strict accordance with the ‘Green Carpet Campaign’ as an ethical standard. The Journey to Sustainable Luxury project started in 2013 and launched the Chopard LUC Tourbillon QF Fairmined Tourbillon Watch at the Baselworld Watch & Jewellery Show 2014. It is the world The first watch made of gold with ‘fair mining’ certification, and the new LUC XPS Fairmined is its successor.
Gold, silver and copper metals that meet the ‘fair mining’ certification standards.
Precision technology and sophisticated aesthetics
The commitment to morality is far-reaching and deeply embedded in Chopard’s core values. The new LUC XPS Fairmined watch perfectly embodies this concept, and also contains deep watchmaking skills. The LUC Calibre 96.12-L self-winding mechanical movement produced by the watch factory is certified by the Swiss Official Observatory (COSC), which is undoubtedly synonymous with reliability and precision. This movement, entirely designed, developed and produced by Chopard, reliably drives the hours, minutes and seconds. Its thickness is only 3.3 mm and it can achieve such a high technological achievement. The trick lies in the exquisitely carved gold Eccentric miniature rotor.
The LUC Calibre 96.12-L self-winding movement is equipped with a dual barrel and patented Twin® technology, with a power reserve of 65 hours.
The LUC 96.12-L movement is equipped with a dual barrel (patented Twin® technology), which ensures a power reserve of more than 65 hours and a frequency of 28,800 vibrations per hour. The carefully chamfered bridges are adorned with Geneva ripples, visible through the transparent bottom cover, with round grains and chamfered motherboards. This extraordinary mechanical device showcases the superb finishing techniques unique to high-end watchmaking.
The Chopard LUC XPS Fairmined watch is equipped with the LUC Calibre 96.12-L self-winding movement, a power reserve of 65 hours, and a double barrel – patented Twin® technology. The bridge is decorated with Geneva ripples and certified by the COSC Observatory.
Noble classic, restrained and elegant
The LUC XPS Fairmined watch is pure and restrained, exuding elegance from the inside out. This watch is equipped with a ‘fair mining’ certified 18K rose gold case with smooth and modern lines. The case diameter is 39.5 mm and the thickness is only 7.13 mm. On the exquisite sunray-patterned satin-gray-plated dial, gold-plated toffee hands slowly sweep the slim gold-plated hour markers that echo the polished rose gold case, indicating the hours and minutes. The LUC XPS Fairmined comes with a hand-stitched black vegetable-tanned alligator leather strap.
Chopard LUC XPS Fairmined watch, ‘fair mining’ certification 18K rose gold case, diameter 39.5MM, anti-glare sapphire crystal, transparent case back with ‘Fairmined’ logo, self-winding movement, COSC Observatory certification , Rock gray electroplated dial, gold-plated toffee hour and minute hands, gold-plated small seconds, small seconds set at 6 o’clock, hand-stitched matte black (CITES certified) vegetable-tanned alligator leather, 18K rose gold pin buckle, limited edition Issued 250 pieces, exclusive sale in stores.
Ongoing moral commitment
This watch highlights Chopard’s long-term cooperation with the South American non-governmental mining organization, the Responsible Mining Alliance (ARM), which promotes the Fairmined standard for small-scale and artisanal gold mining. In order to ensure the traceability of the ‘fair mining’ certified gold materials currently used by Chopard, the company has created an isolation process at its Geneva workshop to ensure that ‘fair mining’ gold materials will not be associated with any type of gold in any process. mixing. In addition, the waste of gold raw materials is also treated separately.
The road to sustainable luxury development is a long-term plan that Chopard is pursuing to achieve a sustainable luxury business. The goal is to improve the environment and the lives of residents in areas that are often forgotten, at the very beginning of the supply chain. Launched in 2013 by the brand in partnership with Eco-Age and its creative director Livia Firth, the world’s first witness to Chopard’s philanthropic relationship with the influential South American non-governmental mining organization Responsible Mining Alliance . Chopard becomes the world’s first watch and luxury jewellery company to support and promote gold mining communities to achieve ‘fair mining’ certification standards. It also provides training, social welfare and environmental support.
The road to sustainable luxury development is a long-term plan that Chopard is pursuing to achieve a sustainable luxury business. The goal is to improve the environment and the lives of residents in areas that are often forgotten, at the very beginning of the supply chain.
The journey to a sustainable luxury industry
The first artisanal community-type mine in cooperation with Chopard was Coodmilla Cooperative, located in Larianada, Nariño, Colombia. About 1,860 Larianada residents make a living from mining, and economic activity in the area is closely linked to mining. With the support of Chopard and ARM, Coodmila will meet the ‘fair mining’ certification standard this year. This year, Chopard also announced support for a new gold mine in Bolivia. 15 de Agosto Cooperative is one of the country’s largest independent cooperatives, and it houses 198 residents, including 78 women. The mine is located high in the majestic Andes, at an altitude of over 4,000 meters.