Famous Swiss independent watch brand Maurice Lacroix (Emme Watches), set a milestone in Hong Kong: On March 19, 2013, Le Méridien’s first brand specialty store will be in Hong Kong’s fashion shopping hot spot, Tsim Sha Tsui The grand opening of the iSQUARE International Plaza showcases the exquisite watchmaking craftsmanship of the brand from Switzerland for Hong Kong watch enthusiasts in a rich and elegant environment. Le Méridien specially invited Mr. Marc Gläser, Executive General Manager of the brand, and the two kite surfing brothers Mr. Andre Scholtz and Dr. Geza Scholtz who participated in the ‘Maurice Lacroix Le Meridien Crossing the Magellan Strait’ Switzerland came to Hong Kong from a long distance, together with Mr. Pan Zhengqi, regional general manager of the fashion brand boutique watch department of DKSH Hong Kong Co., Ltd. and Mr. Lin Wenhua, president of Le Méridien, a retail partner of Le Méridien, presided over the opening ceremony and witnessed the milestone of the Le Méridien brand.
The new Le Méridien specialty store is located on the MTR floor of the iSQUARE International Plaza in Tsim Sha Tsui. In this crowded shopping hotspot, a modern and elegant watch appreciation environment is built. Through a large area of floor-to-ceiling glass, the decoration and furnishings in the specialty store are unobstructed. Whether it is a watch fan dedicated to admiring Amy watches, or a lot of passersby passing by here, they are all attracted by the watch and furnishings in the store. Attract stop to appreciate. The specialty store has plenty of light, and the simple design is mainly black and white. With the wood grain decoration that represents nature, it provides a comfortable shopping environment for customers. With the introduction of a professional team, customers can appreciate the carefully crafted masterpieces of Le Méridien watches.
In order to carry out the spirit of Le Méridien’s ‘Eternity at this moment,’ the brand sponsored two kite surfing brothers Mr. Andre Scholtz and Dr. Geza Scholtz from Zurich, Switzerland. On January 7, this year, in the extremely harsh Under the weather conditions, the kite surfing successfully crossed the Magellan Strait at the southernmost tip of South America, setting a world record and taking kite surfing to a whole new level. The two brothers, who are full-time dentists, have a Hungarian father and a Hong Kong mother. The two came to Hong Kong this time. In addition to celebrating the unforgettable moments with Le Méridien, they returned to their second hometown.
Mr. Pan Zhengqi, regional general manager of the fashion brand boutique watch department of DKSH Hong Kong Co., Ltd. said: The opening of the first brand store in Hong Kong by Le Méridien is an important step in the development of the brand in Hong Kong. In this cosy space, Hong Kong watch enthusiasts will be shown masterpieces of Emmy watches. We are also honored to be able to invite two members of the Le Meridien Magellan Strait Expedition to come to Hong Kong in person to witness the important moment of this brand with us.