The years are changing, and the tide is cycling. The BVLGARI ROMA series has always been the same, and it has continued to show enduring fashion and modernity over time. In 2012, BVLGARI recreated this legendary watch, giving this watch, which has a history of nearly 40 years, a modern look again.
The BVLGARI Bulgari family has always been keen to break tradition and challenge the long-established watchmaking conservatism with bold declarations. The appearance of the BVLGARI ROMA series, which was born in 1975, can be described as a huge change in the watchmaking industry.
The inspiration for this creation dates back to ancient Rome. On the Apennine peninsula, the emperors of the Roman rule of ancient Rome were keen to mint coins to show off. They engraved their avatars and year numbers on the coins, declaring supreme authority, supreme power, and peerless glory. The bezel engraved with the BVLGARI Bulgari logo is a major feature of the BVLGARI ROMA series, highlighting that BVLGARI Bulgari, an outstanding representative of Italian classic art, comes from the prestige and glory of this immortal city. Today, the bezel of the BVLGARI logo has become an indispensable classic element in this series of overall design, condensed in a formal way on the I-wheel geometry. This series of condensed low-key elegance, achieves a quiet shadow, and brings people back to the era of ancient Rome.
The birth of the BVLGARI ROMA series marks a major turning point in the watchmaking field in the mid-1970s, setting a new milestone for BVLGARI in the history of watchmaking-it has led the watchmaking industry to integrate the brand logo into the dial design. Brand new trend, BVLGARI Bulgari became the leader of the ‘innovation breakthrough’ trend.
Since then, BVLGARI Bulgari began to more confidently introduce the brand imprint into the brand watch design. In 1977, BVLGARI Bvlgari launched the first BVLGARI BVLGARI watch, a perfect interpretation of its classic brand symbolism style. Similar to the BVLGARI ROMA series, the BVLGARI BVLGARI double logo design has developed into a fashion standard, and its significance is not limited to just a watch design, but also conveys important values in architecture, sociology and aesthetics.
Over the years, the BVLGARI ROMA series has become more timeless and classic. In 2012, its light engraved with the beauty of classics will be re-interpreted. From the original symbol of bold innovation, to the brilliance of elegance and luxury, to today’s exquisite and elegant endorsement, this watch engraved with the double BVLGARI Bulgari logo travels through the eternity of time and has a rich and diverse expression. Today, the brand-new BVLGARI ROMA series has been carefully crafted to create a style image with a sense of time, but still retains the unique classicism of the classic style. BVLGARI Bulgari’s self-confidence and admiration for this classic style can be seen in this classic design that has not changed in nearly 40 years, and this spirit is unprecedented in the entire 20th century watchmaking history.
2013 will be an important year for BVLGARI Bulgari to create the classic beauty of contemporary watches, and at this time the BVLGARI ROMA series is launched, which can be seen as BVLGARI Bulgari’s best interpretation of classics. The launch of this series reflects the infinite creativity contained in BVLGARI, an ancient brand that originated in Rome.
The signature theme on the bezel of the BVLGARI ROMA series opens up a whole new concept for watch design, and strongly proves the classic aesthetic values of BVLGARI Bulgari-the simple and refined classic refinement can also convey the ultimate elegant taste. The application of BVLGARI’s self-winding movement is the finishing touch. BVLGARI’s self-developed movement is housed in an elegantly curved 18-karat rose gold case with a black alligator leather strap, creating the BVLGARI ROMA series of watches that reflect timeless beauty.
The BVLGARI ROMA series is limited to 250 pieces.
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