The Goddesses In Men’s Hearts: Different Styles Lead Different Styles

The gorgeous female stars on the screen must be the goddesses in many men’s hearts. Liu Yifei, Gao Yuanyuan, charming and sexy Gong Li, Shu Qi, gentle and quiet Liya … Many goddesses are slowly becoming With some famous brand spokespersons, choosing the spokespersons that fit the brand concept from many stars is not achieved overnight, but is achieved through the fusion of the two. The so-called brand image ambassadors are hired or shaped by brand strategists, who can make people have a good impression of a certain brand by associating with their popularity, profession, image, personality, and character. These goddesses endorsing the watch brand have not only outstanding style, but also become the signature of contemporary fashion with their absolute feminine charm, leaving their unique marks in the streamer.
  Gong Li and Earl
  As everyone knows, Gong Li is the ambassador of Piaget’s global brand. The luxury of clocks and jewellery sets off her noble and elegant femininity. What the count counts is the unique spirit of the film star and Piaget’s pursuit of the ultimate tradition. Gong Li was the first Chinese female star to appear on Time Magazine and was highly praised for her performances in films such as ‘The Red Lantern Hangs High’ and ‘Farewell My Concubine’. She is still the only Chinese movie star who has won personal honors at the three major international film festivals. Noble temperament, unique personality and elegant demeanor, she will make a deep impression on the audience every time she plays.

  Like Piaget, Gong Li’s success stems not only from her natural talent, but also from her firm conviction and self-breakthrough in her career. The extreme attention to detail has also made her a stunning appearance on any occasion. ‘Movies are an important part of my life. I will do my best to show the passion of each character and the extreme attention to detail. I will experience the characters with my heart, integrate into the world of the film, and bring the best results. Earl The same is true-always facing the challenge and being a true pioneer in fine jewelry and watchmaking. ‘Gong Li said. Her unremitting passion for creation, her high standards, and her innovation in performances make her a perfect match with the jeweler Earl, who has more than 100 years of professional and technical tradition, continues to pursue innovation, and devotes herself to every piece of work. Gong Li’s pursuit of extreme perfection in her performance helped her create many exciting characters. Piaget’s extreme investment in superior technology and unique design has also brought a series of charming high-end jewelry works to Piaget.

  Piaget LimelightGala’s elegant and unique lug shape will also become Piaget’s most iconic product series. We expect LimelightGala to shine different brilliance on different women’s wrists.
  Shu Qi and Bulgari

  Founded in 1884, BVLGARI has become a classic symbol of eternal charm in the minds of many people. It not only represents the development history of Italian classic culture, but also an important chapter in the development history of the world’s top jewelry and watches. Bulgari, with a 130-year legendary history, constantly tells the world about its classic artistic legends with rich Italian aesthetics. Today, LVCEA once again demonstrates Bulgari’s creative magic of turning endless inspiration into a tangible gem, demonstrating Bulgari’s unique and bold style. This style of work will surely become another classic of Bulgari, continuing the beautiful legend of the charm brand from ancient Rome.

  Shu Qi went to Rome, Italy to shoot a promotional film with the theme of ‘light’. In the blockbuster, Shu Qi is either lazy and charming, or modern and sexy, or elegant and noble, and interprets modern women’s independence, courage, elegance, and confidence from different angles charm. Let’s enjoy the ‘Roman Holiday’ performed by the eternal goddess Shu Qi and Bulgari LVCEA together.

  The name LVCEA is derived from the combination of Italian ‘luce’ (‘light’) and Latin ‘lux’ (‘luxury’). This new watch series is inspired by the power of light and interpreted in the beauty of beauty. The rich and charming connotation of contemporary women-full of power, elegance, sensuality and energy. Its glittering round case symbolizes the passing of time, meaning the past and present are continually condensed. The bracelet is inspired by the Bulgari classic Serpenti serpentine series. The round dial and the architectural tension bracelet With a harmonious dazzling style. Inlaid with a clear gem on the crown is a signature feature of the LVCEA watch, showing in a subtle way another Bulgari identity-a fine jewelry manufacturer, on the other hand symbolizing the charming charm of women from the inside out. At the same time, it also highlights the brand origin of Bulgari originating from high jewelry.

  The path to fame of each female celebrity is difficult. Shu Qi has also been controversial, but Shu Qi used wisdom to slowly dilute those past deficiencies and show the glorious and sunny side to those who like it. Now she His acting skills, talents and achievements have been fully affirmed and appreciated by the public. Ms. Shu Qi, who talked about her personal charm, said at the event: ‘Bvlgari has always been a brand I personally love. What attracts me most to Bvlgari watches is the integration of jewellery design concepts, just like the new release today The same is true of LVCEA. And the concepts of ‘time’ and ‘light’ conveyed by LVCEA are also very much appreciated. For me, a beautiful watch can always light up the best time for a woman. ‘
  Zhao Wei and Jaeger-LeCoultre
  After more than a year of good cooperation, Jaeger-LeCoultre and Zhao Wei also reached a considerable tacit understanding. She constantly explores her personal development process and her spirit of “Reinventyourself” is highly consistent. In 2013, at the 180th anniversary of the brand’s founding, at the opening of the 16th Shanghai International Film Festival, Jaeger-LeCoultre announced that Zhao Wei had become the brand ambassador for her unique charm and pride in film and television. The result is a perfect endorsement of Jaeger-LeCoultre’s female product ‘Reinventyourself, passing time and exploring the true self’.

  The 71st Venice International Film Festival was held from August 27th to September 6th, 2014. Jaeger-LeCoultre Brand Ambassador Zhao Wei wore Jaeger-LeCoultredon Neva women’s silk chain snowflake inlaid double-sided flip watch at the opening red carpet. Bright diamonds set off Zhao Wei’s gorgeous costumes, beautiful.

  Julia and Bucherer
  During the just-concluded 2015 New York Fashion Week, the new domestic actress Lu Liya shot a set of modern and bright fashion films for Swiss century-old watch brand Carl F. Bucherer. With the new Bucherer-Bethys PATHOS series Diva watch, the charming power is released on the streets of New York. Independent style, infinite charm!

  A century-old Swiss watchmaker Carl F. Bucherer and the new Chinese actress Ms. Xun Liya joined hands in New York to make appearances at major fashion shows and shine in the fashion capital. In the lens, every minute and second brought by her agile Boucherer-Bettis Diva watch. Shuttle the bustling Fifth Avenue and walk the streets of Manhattan. Ms. Zuliya is truly extraordinary and unique, and perfectly interprets the PATHOS series of Bucherer-Bethys Poetry-with a sincere personality, a dream, and does not follow the flow.

 The new metropolis of Bucherer is the PATHOS series of women’s confession. The design is neat and the details are chic. The Bettich Diva watch, paired with rose gold and stainless steel, creates an elegant femininity, extending from the dial to the chain. The crown is intertwined with a beautifully decorated dial, rose gold indexes, Roman numerals and flash diamonds. The watch is meticulous inside and out, like New York this city is overflowing with brilliance.

  Gao Yuanyuan and Fiyta
  On September 10, 2014, New York time, Fiyta and Gao Yuanyuan attended New York International Fashion Week. In recent years, the American-style ‘simple style’ has swept the world. This time, Gao Yuanyuan also walked the major shows with the simple style of white clothes and black wide-leg pants. The Fiyta Heartstring watch has become the finishing touch on the goddess’ wrist. The low-key but dazzling black ceramic and stainless steel mechanical model makes the high-circle moment shine brightly.

  Abandoning complexity is the classic. Gao Yuanyuan is the only female actress invited by MK China to appear in the New York show, personally interpreting the classic black and white classic style, with a little urban romantic feeling in the atmosphere. The simple and capable white shirt is full of femininity; the black wide-leg pants are stylish without losing personality, and the intellectual beauty and sensual beauty are just right. However, in the glittering fashion week, clothing alone is not enough, accessories are eye-catching. Gao Yuanyuan’s heartstring watch series this time has become one of the mirror-enhancing tools to enhance the gas field. The deep black mother-of-pearl exudes a mysterious luster. The temperament introverted black ceramic strap is inlaid with natural zircon. Luxurious, looking forward to your posture on your wrist. Trends change all the time, and only style persists. The avenue is simple, and eternal.

 Gao Yuanyuan has always been the darling of the media in international fashion weeks, with her elegant and confident image of a light mature woman shining in front of the spotlight. After the 2012 Milan Fashion Week and the 2013 Paris Fashion Week, Gao Yuanyuan joined hands with Fiyta for the third time for a fashion appointment. She persists in pursuing her dreams and is willing to appreciate the beauty of life, which coincides with the aggressive philosophy and positive attitude of the Fiyta brand. And Gao Yuanyuan wears the Fiyta Heartstring watch, which is inspired by her spirit, and personally participated in the design of the watch series. Gao Yuanyuan has completed the heartstring series, and the heartstring series has also completed Gao Yuanyuan. Together, the two express the fashion trend of the streets of New York this year.

 Fiyta’s heartstring series LA8628.WBC watch, with a deep black mother-of-pearl dial, highlights the mystery of women; delicate phoenix pattern, gentle and elegant, exudes charming charm; the shell is like a human fingerprint, its uniqueness shows every The uniqueness and confidence of a woman. The stainless steel strap is matched with medium grain black ceramics and inlaid with zircon, highlighting the independent and capable temperament of women.

Summary: Once the bland neighbouring girls have become mature, the goddesses of different styles show us their different charms, either gorgeous, sexy, fresh or elegant, they all live. Out of his own life trajectory, continue to continue the gorgeous and wonderful life. Just like the brand’s spirit of continuous progress and progress, there is no best but only better on the pursuit of timepieces. Whether it is because the brand likes the spokesperson or because the brand likes the brand, it is a win-win situation. (Picture / text watch home Li Shuai)

Tissot Tissot Watch With Accurate Timing Glory To Witness The Opening Of The 2019 Fiba ​​basketball World Cup In China

[August 31] In the attention of the world fans, the 2019 FIBA ​​Basketball WorldCup (2019 FIBABasketballWorldCup) started wonderfully. The Chinese team played against Côte d’Ivoire for the first time, and the battle was fierce. The players from both sides presented a fierce and bloody duel. In the end, the Chinese team defeated Côte d’Ivoire with a 70-55 record and made a great start to the World Cup. TISSOT will be used as the official timer partner of the FIBA ​​Basketball World Cup in this fierce battle consisting of a championship trophy, 32 national teams, 92 matches and 650 million basketball fans. A 24-second timer and a timing and scoring system that are fully operational in each venue are used to accurately watch every moment with you.

TISSOT watches the 2019 FIBA ​​Basketball World Cup with precise timing

Minutes of the field, providing precise timing

   With the great expectations and warm cheers from the world’s basketball fans, the biennial FIBA ​​Basketball World Cup was held in China for the first time this year, and it instantly set off a wave of basketball fanaticism. In a basketball court where every minute counts, it is especially important to have reliable and accurate timing to ensure the accuracy and fairness of the results. Adhering to the concept of ‘innovation, derived from tradition’, TISSOT has become the official timer partner of this event with its leading timing technology. TISSOT has a long history of sports genes. Since 1883, the brand has been involved in sports events, and manufactures professional timers. For more than 100 years, TISSOT has always provided official designated timers for many international sports events with advanced technology, successfully ensuring accurate recording and transmission of various data, and this technology will also be used in the current FIBA ​​Basketball World Cup. The game became one of the focus of much attention.

Highlights of the FIBA ​​Basketball World Cup China 2019

   TISSOT developed a 24-second timer and scoring system specifically for this game, which can provide real-time, comprehensive and accurate data support for the game. The new TISSOT 24-second timer, in addition to the hardware system including the three modules of 24 seconds, pause and match time timer, also uses the latest research and development of LED display technology, its display effect and digital jump rate Both are industry-leading levels, and their strength and toughness have also been significantly improved. In the manufacturing process, using steel balls to freely fall from a height of 9 meters will not cause any damage. And the timer’s digital jump speed is very fast, even high-speed cameras can not capture this process, which can provide referees with reliable image records and assist referees and playback centers to make key decisions. At the same time, the system uses the touch tablet terminal developed by TISSOT to perform timing operations. The operation interface is simple and clear, and the function is powerful, which simplifies the operation of the timekeeper as much as possible, and further improves the accuracy of time recording and competition The clarity of the rhythm indication.

TISSOT 24-second timer and scoring system

   In addition to providing time records, the system is also responsible for scores, data statistics, and releases. It has strong data processing and transmission capabilities, and provides accurate, reliable time, score, and technical statistics for on-site, media centers, and world audiences. The new timing and scoring system is the core industry authority of the TISSOT brand. This system will play a key role in the current FIBA ​​Basketball World Cup, leading fans around the world to experience and record the passion of basketball.

TISSOT Tissot timekeeping and scoring system leads fans to experience the surging blood of basketball

Motor genes, leading interactive experiences

   In addition to the exciting and exciting games, the dazzling TISSOT interactive experience area in the venue once again attracted the attention of many fans. The container-type booth design is dominated by bright red, and the overall design is full of blood and youthfulness. It has a visual impact and echoes the enthusiasm of basketball on the court. The open TISSOT Tissot exhibition hall is equipped with a shooting machine, which arouses the enthusiasm of the guests at the scene. It seems that the fiery passion of the game has spread beyond the stadium. In the immersive experience, you can feel the dynamic nature of the TISSOT Tissot brand, and the constant Pursue precise spiritual core. At the same time, TISSOT has also expanded and upgraded the brand experience circle strategy through an interactive experience space to allow more modern young people and sports enthusiasts to deepen their understanding of the TISSOT brand spirit.

TISSOT interactive experience area in the 2019 FIBA ​​Basketball World Cup competition venue

    In the TISSOT exhibition stand, a new Tissot Speedline FIBA ​​special watch is displayed. With a sporty and exquisite appearance, many guests stop and admire. This watch draws inspiration from the design and materials of basketball. The strap is equipped with the FIBA ​​official basketball leather strap, with a large 45 mm diameter dial, showing the dynamic and passion of basketball on the wrist. The back cover engraved with the official logo of FIBA ​​not only shows the sincere respect of TISSOT for this cooperation, but also becomes a precious memorial for this event. The Tissot Speeder series FIBA ​​special watch, with its sporty design, has become the perfect choice for basketball fans to include in their pockets.

Tissot Speeding Series FIBA ​​Special

    The 2019 FIBA ​​Basketball World Cup has begun in China, and will be held in Beijing, Guangzhou, Nanjing, Shanghai, Wuhan, Shenzhen, Foshan, and Dongguan in 16 days from August 31 to September 15 . As an official timer partner, TISSOT uses superb watchmaking technology, advanced timing technology and interesting interactive space to bring a wonderful viewing experience for basketball fans and sports fans.

Movado Concerto Series Couple Pair Table

Valentine’s Day is a romantic holiday for lovers who fall in love. In the face of their beloved, the lover will make every effort to give some special gifts, although flowers and chocolates are Valentine’s gifts Eternal theme, but people always want to express their deep love for love with unique gifts. Swiss professional watch brand-Movado MOVADO has created several couple watch pairs for everyone during this romantic moment, bringing the romantic atmosphere that permeates the wrist, presenting the sweetest gift from the lover.
  Modern people’s lifestyles are different. The constant companionship of lovers may be a luxury, but such a beautiful love can be retained forever through a special token of the watch. Movado’s new concerto series couples watch, classic chain link bracelet, interlocking, like an inescapable love network, netting you, netting him, no matter where you are, within easy reach Like romantic interdependence.
The Movado Men’s Concerto Automatic Watch was introduced for the first time at the 2012 Basel Watch Fair. It is modern and elegant without losing the determination of men. The 40mm polished round case is equipped with an embedded crown, the iconic Museum & reg; the dial of the museum is decorated with a subtle and subtle minute scale ring, hour and minute indexes, silvery hands, and a date at 6 o’clock Display window and classic ‘sun’ pit design at 12 o’clock. The women’s concerto watch, with its soft and elegant design, was well received when it was launched in 2010, perfectly interpreting the elegant and agile temperament of women.
  The Movado Concerto series watches have a moist round shape as the design theme, integrating nostalgia and legendary dial design, highlighting the distinguished and unique temperament.
Product Information (Men’s):
Movement: High-quality Swiss automatic movement.
Dial: Black three-handed Museum & reg dial, with subtle and subtle minute scale ring, hour and hour scales at 12 o’clock, classic rhodium-plated ‘sun’ design, with silver crown hand There is a date display window at the location.
Case: Pure stainless steel case, embedded crown, scratch-resistant sapphire crystal, water-resistant to 3ATM.
Bracelet: Polished and brushed stainless steel bracelet with button butterfly clasp.
Size: Men’s (40mm)
Model: 0606542
Product information (women):
Movement: High-quality Swiss quartz movement.
Dial: White mother-of-pearl Museum & reg; dial with a subtle and subtle minute scale ring, the classic rhodium-plated ‘sun’ design at 12 o’clock, with silver crown hands.
Case: Polished stainless steel case, bezel set with 36 diamonds (0.36 carats), embedded crown, wear-resistant sapphire crystal. Water-resistant to 3ATM.
Bracelet: Polished stainless steel bracelet with butterfly clasp.
Size: Ladies (30mm)
Model: 0606421

Bingfeng Challenge Tasting Emilon Challenger Bingfeng Watch

The climbing environment is severe, suffering and crisis, but in the high latitude mountains, you can enjoy the majestic beauty of Jun Shi and Bingfeng. At the 44th Baselworld Watch & Jewellery Show 2016, Emilion launched the Challenger series Ice Cliff watch, the official model: 08.1170.G.
Watch real shot show:

Watch details real shot display:

  The round case is made of stainless steel with a diameter of 40 mm. The polished and satin matte surface is interwoven with light and shadow, and is waterproof to 30 meters.

   Equipped with a pitted crown, shoulder guards on both sides, and engraved with the brand logo on the crown for easy and safe adjustment.

   The three-dimensional inner shadow circle plate is matched with a silver-white sun sand plate surface, and is inlaid with a white luminous nail table mirror, which reproduces the mood of ice peaks on the glacier interacting with the rocks.

   Equipped with a fully automatic mechanical movement, with hours, minutes, seconds, and calendar display functions, the date display window is set at 3 o’clock.

   Has a stainless steel strap with folding clasp.

   The above is the information related to the 2016 Basel International Watch & Jewellery Show prepared by the staff in front of the Watch House. We will continue to provide more and more intuitive exhibition reports for everyone in the future. Everyone pays attention. (Photo / text watch home Xu Chaoyang)
2016 Basel International Watch & Jewellery Show Special Report

Perseverance And Tasting Tasting Emilion Ice Peak Blue Watch

Always adhere to the natural way of learning, the Swiss high-end watch brand Amyron, which is backed by Jura and faces the Alps, is still full of enthusiasm for clock creation, taking nature as inspiration for us Worn out a breathtaking classic watch. Following the successful launch of the first Ice Cliff watch, Emile Chouriet ventured into the Alps again, and launched two cliff-like timepieces at the Basel Watch & Jewellery Show 2017. Among them, there is a new blue dial timepiece with a glacier vision that I will introduce to you today. Let’s take a look at it together:

   The new watch in the Bingfeng series is designed to express a thrilling ascent. And this watch symbolizes the quiet lake between two mountain peaks. Show us the brand’s respect for nature.

   The watch’s stainless steel case has a diameter of 40 millimeters. After grinding, it has a sharp sense of sight and is very beautiful.

   The three-dimensional dial looks beautiful and looks like a clock gear. It is designed to be majestic and awe-inspiring. On the undulating dial, the peaks are distributed clockwise, while the steep edges on the inner bezel are distributed counterclockwise, turning the entire watch into a snow-capped ice peak. Just like the plateau and the lake, its hour markers and Roman numerals seem to be covered with a thick layer of snow, shining in the dark; the date display window of the watch is at 3 o’clock.

   The watch is equipped with EC9316 movement to ensure accurate travel time. With both time and date display, it adds charm to the watch.

   Equipped with a blue PU strap, it is exquisite and generous, full of sporty atmosphere, perfectly integrated with the dial, showing the unique style of the watch.

   For more details, please pay attention to the live feature of the Basel Watch Fair:

Breitling Launches A Limited Edition Transoceanic Chronograph

Yellow and white dual-tone dial, retro-style chronograph display and double bottom: Breitling limited edition Transocean chronograph reinterprets the contemporary classic style of the Ocean series and Breitling with the unique spirit The chronograph is closely linked.

   The design of this watch was inspired by a star product in 1958. It is an ultra-precision watch, which is shock-resistant, magnetic-resistant and waterproof. It came into being with the booming development of international air travel. The Transocean Collection reflects the spirit of the era of luxury long-haul aircraft and great sailing. Today, Breitling relaunches it in a creative limited series.

   The dial is equipped with two retro-style chronograph displays. The date display window is decorated with silver tones at six o’clock and the capital letter ‘B’ at 12 o’clock. The technical style perfectly matches the classic chronograph.

   Let’s take another look at this watch. The double-layered back of the stainless steel case provides space and possibility for personalized engraving. Through the sapphire crystal back, you can see the beauty of the mechanical operation of the movement. The Breitling Caliber 01 high-performance self-winding chronograph movement equipped with this watch has been officially certified by COSC (Swiss Official Observatory Testing Agency).

   The Breitling limited edition transoceanic chronograph is equipped with a stainless steel mesh strap. Of course, leather and crocodile straps are also available. The global edition is limited to 2,000 pieces. Pure chronograph, pure Breitling.

technical details

Self-developed Caliber 01 high-performance automatic winding movement Passed official COSC certification
Vibration frequency: 28,800 times / hour (4 Hz)
Number of gems: 47
Power reserve 70 hours
Function 1/4 second 30 minute calendar
Case 43 mm stainless steel case
Table mirror: curved sapphire lens, anti-glare on both sides
Case back Both case backs are made of clear sapphire crystal
Strap Barenia leather Alligator leather Classic military / marine style
Water-resistant to 100 meters

Panerai Panerai Contemporary Heroes Survival Timing Tools Exhibition Announces Tourbillon Timetable And Luminor Marina Blue Surface Table

What do you think of when you mention the ocean? For Panerai, the ocean world may be extremely dangerous, but it is a paradise for explorers looking for underwater giants and underwater treasures. In May of 2019, Panerai Panerai transformed into a deep and complex underwater world on the east coast of Minsheng Art Terminal in Shanghai, presenting a contemporary hero survival timepiece exhibition.

Panerai recently held a ‘Survival Timing Tools Exhibition’ in Shanghai to showcase the essence of the brand’s watchmaking technology

An interactive, dynamic installation covering more than 800 square meters of space, guests can enjoy 360 ° panoramic views of the abyss of the sea, accompanied by swarms of hungry sharks, walking through the wreckage of the 19th to 20th centuries

Alvaro Maggini, the first creative director in Panerai’s brand history, who took office in February this year. ‘I hope that our guests can enjoy a rare and heroic epic experience in the contemporary world while enjoying luxury. Panerai’s survival timing tool will become them in the face of the challenges we set. A reliable helper. ‘With this event, Panerai also released three new models: Luminor Tourbillon GMT tourbillon timetable, Luminor Marina 42 mm (PAM01028) and 44 mm (PAM01058) models.

The tourbillon timetable uses a P.2005 / T movement with a 6-day power reserve. The faceplate has the functions of hours, minutes, small seconds and day and night indication, and outlines extremely complex geometric figures, full of strong Architectural aesthetics

The tourbillon two-time watch has a case called direct metal laser sintering technology. Through the use of optical fiber lasers, Tier 5 titanium powders are layered on top of each other. The superimposed titanium layers are completely hardened. After forming, it can reach 40% lighter than traditional titanium metal materials. The Carbotech bezel reveals Panerai’s exciting new horizons and heights.

The Luminor Marina watch is equipped with the P. 9010 movement. In addition to its performance changed to a straddle-type balance bridge that helps stability, it is more sensible to reduce the thickness and make the model thinner.

The Luminor Marina watch (PAM01028) has attracted attention as soon as it was launched. Its chain design still reverts to the old design of 2007, which evokes the memories of many watch fans for a while, and the blue dial style makes the market more attractive. multiple choice. This time the chain belt modification is more like a retro method, that is, it has a stronger brand recognition. Generally, the price of the chain belt model will be slightly higher than the belt or tape model, but in the case of PAM01028, the price is Not so much, for those who like Panerai, this watch has its relatively rare appeal.

Luminor Tourbillon GMT “Lo Scienziato” PAM00768

Titanium, Carbotech material / P.2005 / T self-winding movement / Hour, minute, small seconds display / Tourbillon device / Dual time display / Power reserve display / Sapphire crystal, transparent bottom cover / Water-resistant 300 meters / Table diameter 47mm / Limited 150 pieces / Reference price: 1,030,000 RMB

Luminor Marina 42mm

Stainless steel / P. 9010 self-winding movement / hours, minutes, small seconds, date display / sapphire crystal, transparent bottom cover / waterproof 100 meters / table diameter 42mm / reference price: 60,000 RMB / 44mm style reference Price: 61,000 RMB

New Dial Factory In Glashütte For The Production Of Dials

On March 6, 2013, Glashütte’s factory dedicated to dial production was completed. Günter Wiegand, General Manager of Glashütte, presided over the inauguration of the new dial production plant in Pforzheim, Germany. Mr. Wiegand and factory manager Kurt Müller led the guests through a well-lit 1,300-square-meter building.

 With a large investment, this dial production plant in Stuttgarter StraBe 24 is equipped with advanced machinery dedicated to dial production; however, as in the past, much of the work is still done manually.

 The dial manufacturing plant has been owned by the Swatch Group since mid-2006; in early 2012, the plant was merged by the Glashütte watchmaking plant. Glashütte management decided to rebuild and modernize this old dial factory in view of the limited space and plans to expand production. There are currently 48 employees working at the Pforzheim plant; this number is expected to double in the next few years, and five trainee positions are also planned.
 Talking about the purpose of the new building, Günter Wiegand said: ‘The production of dials is undoubtedly the most difficult task in the manufacture of high-value watches. To this end, we will make full use of the traditional experience and competition of the Pforzheim plant And will expand the plant in the future. ‘

Background information on dial production
 The Glashütte dial manufacturing plant is one of the few factories producing its own blanks. Depending on the dial, the blanks will be made of precious materials such as gold, platinum, sterling silver or mother-of-pearl. In general, the dial thickness is only 0.8 mm. The special edition watch made of fragile mother-of-pearl dial is a 0.4mm thick layer of natural material on a 0.4mm bottom plate.

 Most of the work of dial manufacture is done by hand, whether it is tiling or monitoring the surface coating. For example, the blue dial of the Glashütte 1970s calendar series has a radial surface, which is created by rotating a copper brush. Then add a layer of lacquer or increase the color by electroplating, and then the color applied in this way will be sent to an oven and baked at a high temperature of 110 to 140 degrees Celsius for two hours.

 The most difficult process in this process, printing, requires years of experience. Some dials, such as those of the Senator Observer, have hands and numbers printed instead of painted. Printing is performed by so-called ‘pad printing’. The litter is dipped in ink from a negative with an engraved pattern, and then transferred to the dial by means of a rubber stamp. Before the dial is completed, it must go through six quality inspections. The entire dial, including its numerous details, has to undergo about 75 separate operations before it can be considered a finished product and can be mounted on the surface of the Glashütte timepiece.

Lighter And More Comfortable To Wear Rolex Rolex Tape

Rolex is meticulous in the design of straps and buckles, and strives for perfection, and Rolex strives to wear comfortably and pursue elegant appearance. Rolex straps are very distinctive, each with a unique aesthetic, shape and style. In recent years, Rolex has continued to develop strap design. The Oysterflex rubber strap has attracted the most attention because it is the first rubber material strap adopted by the brand. It is developed for Rolex sports watches that always show the combination of bracelets. Show more appearance.

First Yacht-Master with ROLEX Oysterflex tape in 2015

The innovative Oysterflex tape was developed and patented by Rolex and launched in 2015, first on Yacht-Master watches. This innovative design combines the ruggedness and reliability of a metal strap with the elasticity, comfort and beauty of a rubber strap. The subtlety of the strap is that the inner part is made of super-stretch metal sheet, while the outer layer is covered with high-performance black rubber injection molding, which is not easily affected under various environmental conditions and is durable. For added comfort, Rolex Oysterflex tape is equipped with a patented longitudinal cushioning system that keeps the watch on the wrist. At present, this strap is also equipped with 18ct yellow gold, 18ct white gold, and 18ct eternal rose gold oyster safety buckle to prevent the buckle from accidentally opening.

The oyster safety buckle has undergone 26 different types of drop tests during the research and development process. Among them, the lever has been soaked 100,000 times in the chlorine and salt water tanks added with sand, which is about three times the life of the buckle.

The design of the oyster safety clasp with Rolex tape is quite simple. The moderately curved outer cover is close to the inside of the wrist. After assembly, the buckle, the Rolex Glidelock buckle and the Oyster discount extension system are hidden, and the beveled design makes the solid and simple appearance more prominent. To use its structure and functions, only two simple actions are required. First, gently lift the safety buckle with your finger or thumb, and you can see the core of the strap buckle, which is the patented buckle. Then, press the fingertips against the edges to pull the spring lever apart, and the delicate and elegant buckle will loosen. With a moderately calculated force, the strap can be opened and closed smoothly without any mechanical stress. Buckle the buckle is also a satisfying experience. All parts are closed with moderate pressure, which is not bad, to avoid tightening the wrist. Two clear clicks in a row indicate that the watch is properly fastened to ensure peace of mind.

Moon Phase Table Adjustment Method

As we all know, most of the moon phase tables are adjusted by buttons. Some moon phase tables are not easy to adjust, and the old 59-crankset is easier to adjust.
   The moon phase shows the state of the moon on the moon phase disk according to a period of 29.5 days. This moon phase disk has two moons with 59 teeth on the edge. The moon phase wheel is pushed forward by one tooth every day after being pushed by the transmission wheel. At this time, the changes in the profit and loss of the moon phase can be timely displayed on the dial. The 59-tooth moon phase wheel comes from the moon phase profit and loss every 29.5 days as a cycle average. Since the precise rotation period of the moon is 28 days, 12 hours, 44 minutes, and 2.9 seconds, the error of the moon phase display is about every 33 months. Will reach 24 hours.
   How often is the moon phase table adjusted? How long does the moon phase table run for a week? The moon phase takes about 29.5 days to run a week. Therefore, this type of watch uses 59 gears to display the month age from 0 to 29.5, which will cause a day of error about every 33 months. return.
   When is the specific time for moon phase adjustment? When adjusting the moon phase, you need to check the lunar calendar. It is best to choose the fifteenth lunar calendar. At this time, the moon is in the middle, which has the least impact on accuracy. The moon phase watch has an adjustment button next to the case, which is used to adjust the moon phase indication error. On the fifteenth day of the lunar calendar, adjust the moon phase to the middle of the watch, that is, at the full moon, adjust the picture of the full moon. Go to the middle of the window. Like the calendar and weekly calendar, the moon phase disk also rotates in one direction, and it cannot be adjusted in the reverse direction. Moreover, the moon phase adjustment and calendar adjustment are independent and will not affect each other.
   Compared to the old-fashioned 59-toothed disc, the 135-toothed moonwatch is more troublesome to adjust, but the accuracy of the adjustment is higher. Because the moon phase disk travels very slowly, it can go very accurately after careful adjustment. When adjusting the moon phase disk, try to avoid around 12 midnight, because the watch’s components are changing the calendar at this time, the adjustment is easy to damage the movement at this time, the best adjustment time is about 6 am.
After mastering the method of adjusting the moon phase, it is not difficult to accurately display ‘Yue Qingyue’ on the wrist.
Recommended reading:
The moon phase of Yin Qingyuan’s lack of moon phases


Watches Description